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How Website Design Affects Search Engine Rankings

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Google has always created trouble for webmasters, who underestimated website design elements for SEO. However, now they understand that a user-friendly website is crucial for their marketing endeavors, as everything revolves around the user experience. Further, a well-designed website also makes it easier for search engine crawlers to navigate it.

You can consult the expert web designers at reputable companies like https://insync.media/ to know more about how website design affects SEO. But for now, take a look at the factors given below:

Page loading speed

A website that takes longer time to load is ranked lower by Google, as it hampers the user experience. So, it’s better to get rid of heavy images, plugins and other unnecessary clutter from your website to ensure a seamless browsing experience. Fast loading websites will generate more traffic and inevitably rank higher.

Spacing and decluttering

Make sure your website is free from poorly formatted content, without enough spaces in between the paragraphs. This impacts the viewing experience of the users, as well as readability. Use proper formatting tools and utilize white spacing when uploading content on your website. These small things give rise to big problems when the search engine crawlers navigate your website.

Compressed images

There’s not a speck of doubt that high-definition images look great on any website, but they load slowly, reducing the overall speed of the website. This can be avoided by compressing the images as much as possible without affecting the aesthetics of the page. The images should also be optimized for the search engines with proper alt texts and attractive captions.

Header tags

The header tags (or heading tags) give the users an idea about what the particular web page is about, and they are quite important in SEO. Make the headers eye-catchy and keyword-optimized to serve the users’ interest, as well as the search engines. The H1 tag plays a vital role in ranking the pages on SERPs, but make sure you don’t stuff it with keywords or it will backfire.

Ads and pop-ups

Too many advertisements and pop-ups affect the credibility of the website, which is trying hard to gain an audience. Don’t be the cause of users’ frustration, or they will increase your bounce rates by leaps and bounds. And if the users aren’t happy with their experience on your website, chances are, Google won’t be much happy about it either. Avoid such mishaps by using exit intent pop-ups and allowing minimum ads on your website.

Wrapping it up

Some amount of technical knowledge is thus crucial to succeed in your marketing endeavors. Gone are those days when stuffing content with keywords would take your website to the top positions in SERPs. So pull up your socks and get in touch with the professionals, who can guide you well in this regard.

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